Behind The Story is a belief that every cup of coffee should be an adventure. It should take you to a different time and place, where anything is possible, and romance is in the air. We source the finest beans from all corners of the globe, taking you on a journey through lush rainforests, rugged mountains, and bustling city streets. Our coffee is more than just a beverage - it's a love story. With each sip, you'll taste the passion and dedication that goes into every roast. Our expertly crafted blends are designed to awaken your senses and inspire your imagination, whether you're looking for a morning boost or a joyful moment to share with loved ones.
So, come on a journey with us, and let The Story be the beginning of your next great adventure.

Perhaps you have already heard of Novella, but this could also be your first rendezvous with us. In any case, it is your longing for a coffee experience that has brought you here, an experience that has the potential to grow into something more. The same is true for us - our love for coffee brought us together with Novella. We poured our hearts into those red berries and brought them from South America to Estonia so that we could create the perfect roast for you and package it in a beautiful bag that you can take with you. Whenever and wherever you choose, take a moment to enjoy a cup of Novella and let its magic transport you to a place of wonder and delight.